SEO is made up of two different disciplines that must work with one another to be truly successful. The two areas you need to master including on page optimization and off page optimization. Web sites that are expert at both can achieve search engine optimization success.
Any powerful SEO strategy is a combination of having the write strategy and applying necessary elements of that strategy in the right order. The same can be said for SEO. To win at the SEO game, you need to be willing to focus on on-page optimization before off-page optimization. This means that you are concentrating your efforts on navigation, web site architecture, and Meta tags. Beginning with on-page optimization ensures your success over the long term.
The place to start when thinking about on-page optimization is with URLs and the overall structure of your web site. The reason we want to start here is because the URL is one of the most visible aspects of a web site. However, I would caution you about putting too much emphasis on the domain name as that is only part of the on-page optimization game. It definitely helps with Yahoo and other search engines but not as much with Google.
One of the best ways to introduce a keyword in your URL is with the help of sub-domains. Using a sub-domain strategy is not only effective, but simple to implement. Essentially what you are doing is placing your keyword before your domain name. This can often be set up by a programmer or your host. An example of a sub-domain that includes your keyword would look something this: keyword.yoursite.com where keyword is the keyword you are trying to optimize for and yoursite refers to your domain name.
If you're aren't quite sold on a sub-domain strategy, there is an alternative. The good news is that the second domain option is just as effective and just as easy to implement. Essentially you want to follow the same strategy of determining which keywords you want to promote. After doing so all you need to do is set up a separate page on your site. It would look something like www.yoursite.com/keyword where keyword is the keyword you are promoting and yoursite is your domain name. This promotes your specific keyword and keeps it close to your home page.
After focusing your optimization efforts on your URL, its time to focus on other on page attributes. One of the most important is page load time. This is a function of the number of images you have on your page, scripts, the number of external calls made by your code, etc. and requires a good deal of experience from a programming perspective. Your best bet is to have someone with SEO experience review your pages to make sure that you are applying SEO best practices from an on page perspective.
Once you've covered on page optimization attributes associated with a high ranking web site, you should\its time to focus on off page optimization. Off page optimization is really a function of how the search engines see your site and how other web pages link to your own site. Off page optimization is often referred to link building as building external links to your site is at the core of search engine optimization.
Getting started with SEO is easy if you focus on the two disciplines associated with SEO. Give time and attention to on-page optimization and off-page optimization. Beginning with on page tactics helps to create a sustainable site that will always be seen by search engines. Once a strong foundation is in place, build links to your site from third party sites in a related niche. These techniques will improve your rankings dramatically.
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Seeking help with your SEO? Learn how to Improve Search Engine Rankings in less than 48 hours with our helpful SEO guide. Also, be sure to check out our latest review of today's leading search engine optimization software by visiting our SEO Elite Software Review.
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